Helping you win customers' hearts, minds & dollars
Executive B2B Marketing, with all the flexibility you need
Together, we can unlock your future growth potential.
By harnessing the power of human emotion, data and technology, we can bring to life your business’ unique value proposition, define your customers’ experience, set a clear strategic path and drive lead generation – a proven equation for successful commercial results.
With decades under our belt in the services industry and our unique insights-lead approach, our executive marketers are available when you need them, with the flexibility of ongoing support or ad-hoc consultations.
Services
Let’s get straight to the point. We offer expert B2B marketing strategy and advisory.
Karma Marketing can quickly bring senior professionals into your organisation to define your value proposition, deep-dive into key triggers for your audience, creatively problem-solve and deliver a strategy that is on point to drive your brand, customer experience and lead generation objectives.
A range of marketing packages are available. Alternatively, contact us for a tailored solution for your business.
Strategy
Brand & Value Proposition
Content & Digital
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Events, Sponsorship & Industry
Lead Generation
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Advocacy
Planning
Annual Campaign Plan
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Communications Plan
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Sales Enablement
Customer Experience
Delivery
Copywriting
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Editing
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Social
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Internal Reports &
Presentations
Consulting
Short-term Marketing
Executive (Virtual CMO)
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Strategy & Campaign
end-to-end Execution
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Coaching & Upskilling
Approach
Helping you win customers' Hearts, Minds and Dollars.
Yes, in that order. Like it or not, all purchase decisions start with emotion, even in the B2B space. We call it a shift from Business-to-Business to Business-to-Human.
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We’ll help you connect to your audience in a meaningful way, by treating people as people and appealing to their core needs, beliefs and emotions. This approach enables you to move into the consideration, preference and loyalty phases of the purchase faster and with greater success.
“Customers believe most B2B brands will provide business value, which means business value alone isn’t a brand differentiator. To win customer preference and loyalty, B2B marketing leaders must demonstrate that their brands deliver personal value through emotional messaging.”
B2B Brand Positioning: From Promotion to Emotion, Gartner 2019
Here is how we do it:
Fundamentally, Data-Driven: It’s simple. Without clear and solid insight, it’s like walking in the dark. Starting with data provides cues on effective levers, pain points and what is truly important for your audience.
Creative Problem-Solving: Innovative solutions that have cut-through require more than linear thinking; it’s about interrogating market and customer insights, whilst bringing diverse perspectives and disciplines to the table.
360 Experience: Applying human-centred design, empathy and journey mapping to ensure customers’ experience feels consistent, integrated and effortless.
About us
B2B Marketing Expertise
Our executive marketers bring decades of B2B experience, with a strong focus on the services industry (including technology, telecommunication, financial services and health).
Thanks to extensive industry networks, we also partner with specialist agencies to execute the strategy end-to-end.
Founder and Director, Karen Fellus is a proven marketing leader with over 20 years’ B2B experience delivering successful commercial outcomes for large corporates and medium-sized businesses.
As a keynote speaker, Karen recently presented on content strategy at the 2019 B2B Marketing Leaders forum. She is well versed in marketing technology platforms, customer-centric and Agile practices.